Professional Summary
Senior Product Designer | Multi-role Workflows | Enterprise & Global Systems
10+ years of experience building end-to-end B2B, B2B2C and B2C products in Healthcare and FinTech.
I transform complex workflows into scalable, intuitive solutions, with hands-on experience incorporating AI into products to solve real business problems.
Key Skills:
Complex User Workflows — Design complex user journeys for B2B and B2B2C products.
AI Product Integration — Integrate AI capabilities into existing products and new product experiences.
Systems Thinking & Design Systems — Build scalable component libraries and consistent UI patterns.
UX Research & Validation — Apply hypothesis-driven design through user interviews, journey mapping, usability testing, and analytics.
End-to-End Product Design — Drive the design process from discovery to delivery, including workflows, wireframes, prototypes, and UI refinement.
Experience
Senior Product Designer (UX Team Lead)
Optum (Subsidiary of United Healthcare Group)
Sep 2022 - Present
I transform complex B2B systems into modern, scalable portals with consistent, intuitive user experiences. Over the past two years, I’ve focused on 3 key initiatives:
Enrollments: Leading the phased transformation of legacy onboarding systems into an intuitive self-service portal that minimizes training requirements. Reduced registration-related support requests by over 40% after the first release.
AI-Powered PDF Mapping: Partnered with product managers and engineers to design an AI-powered plugin that streamlines enrollment setup by mapping multiple PDF forms to a single digital enrollment form, enabling efficient many-to-one workflows.
Connect Center Hub: Driving the consolidation of legacy products into a unified portal with single sign-on (SSO) and a consistent user experience across the ecosystem.
Sr. UX, UI Application Designer
TransUnion
Oct 2016 - Sep 2022
Led the UX team responsible for consolidating multiple Salesforce support portals into a unified enterprise ticketing platform with a consistent user experience.
Conducted user research and designed intuitive workflows for complex, multi-step processes.
Partnered with cross-functional teams to ensure consistent design implementation across platforms and global markets.
Strengthened UX practices and standardized design processes to improve collaboration and design consistency.
UX Architect
Premier Farnell
Jan 2016 - Jul 2016
Led design for B2C products, optimizing user workflows, customer journey maps (CJMs), and conversion rates.
Partnered with marketing and content teams to improve landing page UX and user engagement.
Analyzed web and product analytics to identify growth opportunities and remove friction from user journeys.
Business Analyst (Product Owner/UX Designer)
TransUnion
Feb 2008 - Oct 2015
Worked within the global Shared Services team, supporting TransUnion’s digital presence across international markets.
Managed the development of TransUnion.com and localized websites, overseeing UX/UI, web analytics, and content.
Designed TransUnion’s first fully online product from the ground up, including customer journey maps (CJMs), information architecture, wireframes, and prototypes.
Contributed to the 2012–2014 brand redesign, updating digital interfaces to align with the new visual strategy.
Education
DePaul University
2009 - 2012
MS, Business Information Technology from Kellstadt Graduate School of Business
Grand Valley State University
2003 - 2007
BBA, International Business and Marketing from Seidman College of Business