Professional Summary
Senior Product Designer | Multi-role Workflows | Enterprise & Global Systems
10+ years of experience building end-to-end B2B, B2B2C and B2C products in Healthcare and FinTech.
I transform complex workflows into scalable, intuitive solutions, with hands-on experience incorporating AI into products to solve real business problems.
Key Skills:
Complex Workflow Design (B2B / Enterprise) — Design and optimize multi-step, multi-role workflows for efficiency, accuracy, and reduced cognitive load.
Systems Thinking — Design of interconnected systems with scalable interface architecture using components, variants, and auto-layout.
Data-Driven UX — Design dashboards and data-heavy interfaces that support decision-making.
Product Collaboration — Translate business goals, user needs, and technical constraints into design solutions.
UX Research & Validation — Apply hypothesis-driven design through user interviews, journey mapping (CJM), usability testing, and analytics.
End-to-End Product Design — Lead the design process from discovery to delivery: workflows, wireframes, prototypes, and UI, with iterative execution.
Design Systems — Build and scale UI systems through standardize patterns and documentation across teams.
AI in Product Design — Apply AI for ideation, personalization, and user behavior analysis. Integrate AI tools into product experiences (ChatGPT, DALL·E, Figma Make, Codex).
Experience
Senior Product Designer (UX Team Lead)
Optum (Subsidiary of United Healthcare Group)
Sep 2022 - Present
I transform complex, multi-step, multi-role legacy healthcare applications into modern, well-organized portals that use reusable components to simplify development and ensure UI consistency.
During my four years at Optum, I worked on numerous enterprise-critical solutions, including:
Onboarding & Enrollment Portal: Leading a multi-year, phased product design project to consolidate dozens of fragmented onboarding and registration systems into a unified self-service portal. Collaborating with the product manager to define product strategy, streamline user flows, and drive end-to-end user experience design across all implementation stages. Result: After the first update in early 2026, registration-related support requests decreased by over 40% within the first three months, demonstrating improved usability and operational efficiency. Review Enrollments Case Study.
Product Unification Strategy: Partnered with the product team to define and execute a unified portal strategy, consolidating multi-layered solutions under a single login. This simplified customer workflows, improved security, and enabled Optum to integrate multiple independent products into a single, consistent user interface. Review Connect Center Hub Case Study.
Reusable Plug-in Applications: Created reusable plug-in applications for enterprise-wide use, including a PDF-to-digital form mapping tool supporting industry-specific functionality. Review PDF Mapping Case Study.
Payer Workflow Database: Consolidated hundreds of separate payer lists into a single searchable database, allowing users to quickly identify the workflows required for each payer.
Approach & Leadership:
Standardize interfaces through repeatable patterns to accelerate adoption and ensure consistency across products
Lead team development through mentorship and structured peer reviews, improving design quality and delivery speed
Ensure alignment with regulatory requirements, product strategy, and technical constraints to deliver scalable, compliant solutions
Sr. UX, UI Application Designer
TransUnion
Oct 2016 - Sep 2022
At TransUnion, I led design efforts to unify multiple Salesforce support portals into a single, enterprise-scale ticketing platform, creating a consistent and efficient experience for users across all digital products.
Conducted user research and analysis to define clear experience requirements and advocate for user needs in complex, multi-step workflows
Produced end-to-end design deliverables including wireframes, prototypes, site maps, feature specifications, and interaction documentation
Collaborated closely with cross-functional teams, including designers, content specialists, and developers, guiding solutions from ideation through development and rollout
Provided ongoing design consultation during implementation to ensure accurate delivery of the UX vision across multiple platforms and regions
Contributed to internal innovation initiatives to advance UX practices and standardize design processes for enterprise applications
UX Architect
Premier Farnell
Jan 2016 - Jul 2016
At Premier Farnell I led the development of data-driven products aimed at improving operational efficiencies through advanced analytics and automation. Our focus on enhancing usability ensured intuitive experiences tailored to stakeholders and end-users. Additionally, we modernized legacy products by integrating cutting-edge technologies, aligning them with industry standards, and enhancing their long-term capabilities. These efforts aimed to drive innovation, efficiency, and user satisfaction across diverse domains and applications.
Business Analyst (Product Owner/UX Designer)
TransUnion
Feb 2008 - Oct 2015
I fulfilled a hybrid role encompassing Product Owner, Product Analyst, and UX Designer responsibilities. My duties included defining project objectives and requirements, conducting usability testing, analyzing findings, and refining design solutions based on UX study results. I created site maps, wireframes, high-fidelity mockups, and interactive prototypes. Through collaborative efforts with business units and IT, I ensured the seamless integration of new developments with existing web platforms, thereby optimizing functionality and operational efficiency.
Education
DePaul University
2009 - 2012
MS, Business Information Technology from Kellstadt Graduate School of Business
Grand Valley State University
2003 - 2007
BBA, International Business and Marketing from Seidman College of Business